More Words That Sell : Marketing/Sales/Adv & Promo - Richard Bayan

More Words That Sell

By: Richard Bayan

Paperback | 24 July 2003 | Edition Number 1

At a Glance
New Edition

Paperback


Limited Stock Available

RRP $38.95

$29.95

23%OFF

or 4 interest-free payments of $7.49 with

In Stock and Aims to ship in 1-2 business days

When will this arrive by?

A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, "Words That Sell", it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles. The impact of Internet advertising is acknowledged with lists of email "grabbers", a brief text section on Internet advertising does and don'ts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring one's writing to the Internet, and a list of Internet advertising "key words" for quick reference.

More in Sales & Marketing Advertising

Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.75

16%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
Brand Gap, The : Revised Edition - Marty Neumeier

RRP $46.95

$34.50

27%
OFF
Advertising & IMC 11ed : Principles and Practice, Global Edition - Charles Wood
Advertising : Principles and Practice - Sandra Moriarty

RRP $166.05

$131.75

21%
OFF
Contemporary Advertising ISE : 17th Edition - Michael F. Weigold

RRP $159.95

$141.90

11%
OFF
Brand Success : How the World's Top 100 Brands Thrive and Survive - Matt Haig
Creative Strategy in Advertising : 11th Edition - A. Jerome Jewler

RRP $212.95

$168.80

21%
OFF
Brand Elevation : Lessons in Ueber-Branding - JP Kuehlwein

RRP $70.50

$52.75

25%
OFF