Strategic Brand Management
Building, Measuring, and Managing Brand Equity, 5th Global Edition
By: Kevin Keller, Vanitha Swaminathan
Paperback | 15 August 2019 | Edition Number 5
At a Glance
Paperback
RRP $139.95
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ISBN: 9781292314969
ISBN-10: 1292314966
Published: 15th August 2019
Format: Paperback
Language: English
Number of Pages: 624
Audience: Professional and Scholarly
Publisher: Pearson Education Limited
Country of Publication: GB
Edition Number: 5
Dimensions (cm): 2.1 x 21.9 x 27.4
Weight (kg): 1.51
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