The Advertising Effect
How to Change Behaviour
By: Adam Ferrier, Jennifer Fleming
Paperback | 28 May 2014
At a Glance
Paperback
RRP $44.95
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ISBN: 9780195593921
ISBN-10: 0195593928
Published: 28th May 2014
Format: Paperback
Language: English
Number of Pages: 240
Audience: College, Tertiary and University
Publisher: Oxford University Press ANZ
Country of Publication: AU
Dimensions (cm): 27.7 x 17.2 x 4.8
Weight (kg): 0.36
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This product is categorised by
- Non-FictionSociety & CultureMedia StudiesAdvertising & Society
- Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising
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- Text BooksHigher Education & Vocational TextbooksMedia, Communication & Arts Textbooks
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