Assembling Consumption : Researching actors, networks and markets - Robin Canniford

Assembling Consumption

Researching actors, networks and markets

By: Robin Canniford (Editor), Domen Bajde (Editor)

Paperback | 23 September 2015

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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.

Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

Industry Reviews

"Assembling Consumption is the definitive guide to understanding how the assemblage concept can bring new insights to understandings of consumer culture. Canniford and Badje gather leading scholars working in this area to demonstrate methodological and empirical applications of these emerging theories. If you are considering using an assemblage approach, or simply want to remain on the cutting edge of consumer-culture research techniques, this volume is a must-read." -Giana Eckhardt, Professor, Royal Holloway, University of London

"Researchers, assemble yourselves! In this handy, useful guide, you (and you!) will find assemblage and actor-network theories composed such that their edifying value can be assessed, not tamed. Assembling Consumption affords the novice transformational entree through impassioned texts that invite a re-doing and re-expression of the territories occupied by "consumer" and "market(ing)" in an epoch of heterogeneous, emergent networks, compression and instantaneity." -Eric Arnould, Professor, University of Southern Denmark

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