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At a Glance
296 Pages
22.86 x 15.24 x 1.58
Paperback
$55.75
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Color Paperback Collector's Edition.
Earn what you are worth, achieve breakthrough professional success, financial freedom, and layoff-proof your career.
While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to solve your problems and harsh conditions so they lose prominence and fade into the background. You can welcome others to join your circle of greatness so everyone can enjoy a better life. You do not have to look for greatness outside because you are already born unique. In a world of several billion people you are a supply of one! You must find the unique gifts you have inside, your likes and dislikes, things you can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden you will cease to be a common flower and become the extraordinary and valuable flower that you are. That is what this book is about. Come with me on your journey to a lifetime of greatness!
What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? How do I become the best in the world? How do I grow my small business without spending a lot of money on advertising? How can I be better at marketing and branding? How can I use social media for marketing and sales? How can I publish and market my books independently and be paid more for my work? How do I publish audiobooks or narrate for others? How do I create multiple streams of income? Gain better job security? Create my own success? How can I prepare for and survive layoffs? How should I negotiate salary? How can I get fair pay? How do I prepare for job interviews? Write a good resume? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it?
If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results. Greatness is truly a choice. You do not need to be perfect; you need to perfect your uniqueness. Greatness has no end. You can #RideTheRainbow forever!
This book enables anyone in any field at any stage of their career to rise and stay at the top of their chosen field and compete on a global scale. Use this book as your trusty guide for the rest of your professional career! Ride The Rainbow!
Connect with Dr. Hasib on LinkedIn: www.linkedin.com/in/mansurhasib.
Subscribe free to YouTube Channel with 200+ videos: https://www.youtube.com/@DrMansurHasib
Speaking invites and author-signed books, visit: https://www.cybersecurityleadership.com
Industry Reviews
"Absolutely Outstanding
I read this book when at a very dark time at an extremely toxic work environment. I was consistently meeting projects goals and always delivering my work on time but I was always told I could do better at the end of each project. I received constant blanket criticism because no one was actually reviewing my work for constructive feedback and was told to keep comparing my work and growth to who my leadership thought were the best performers. After too much of this pressure and gaslighting from leadership, I was in a cycle of hating myself and my work. I lost value in myself and I also didn't believe there would ever be a future where I could be treated with dignity and respect in my chosen career.
After reading this book it was like rediscovering myself all over again. From the Introduction all the way to Final Thoughts, Dr. Hasib has a firm understanding of current events and issues that are plaguing society and our economy. These conditions then impact how our employers, colleagues, and we value ourselves. Dr. Hasib doesn't hold back, we are in an economical apartheid and his book is a tool to help us navigate that and try to achieve success on our own terms.
What allowed me to be so impacted by this book is how Dr. Hasib breaks it down. He starts off by making you understand who you are as an individual and what you value. Your core identity will be shaped by your values, your goals, and in turn these will shape your personal brand. It's truly applicable to any and all. And this affirmative process helped me tremendously to understand that what I wanted professionally was not aligned with that toxic environment. I was able to interview with a new organization and leave shortly after.
Dr. Hasib outlines approaches and pragmatic solutions to developing your personal brand. To make it relatable and back his own approach he writes from experience and shares his own journey in the cybersecurity industry. This book is an excellent resource for anyone in a similar position as my own and looking to truly improve and grow for themselves. Find your values and confirm your goals. Move forward. Good luck!" - Jesse Hazel, USA
"Game Changer
Personal Brand is the skill we must all master in our lifetime, whether be for our personal satisfaction, for our family or for our career benefit. The sooner you do it, the more success you will achieve. Dr. Mansur Hasib's new book is a game changer and will help you to change the game for yourself. You will truly achieve more success than you ever imagined possible. You get a step by step guide how to do everything with plenty of stories and examples including Dr. Hasib's own personal story of success as well as his students and mentees. I have personally observed him in action in person. However, after I read the book, the methodology became crystal clear to me. I knew Dr. Hasib has his own model of personal branding that I have never seen before. In this book I saw why. I am so happy he chose to share his secrets with the world. This book is meant to be read many times as a career guide. Even if you get the paperback, you may still want to have the ebook with you all the time so you can refer to it and also share ideas with friends. You can also use the book as a group study and practice tool. Give it as a gift for your family and friends for this upcoming holidays. They will thank you for it. I plan to buy more to give away as gifts myself." - Rima Aristocrat, Chair, Willis College, Canada
Chapter One - Introduction
Too many books explain that we need to build a personal brand but do not explain what it is or why we need it.
Chapter Two - Determining Your Compensation
This chapter explains that people buy anything because value exceeds the price. However, value is in the eye of the beholder. If a seller is able to increase the perceived value of anything, they can charge a higher price for it.
Chapter Three - What is a Personal Brand
This chapter details all the primary components of a personal brand and how these elements add value and give us an independent source of power. Without a personal brand, we are at the mercy of companies to dictate compensation.
Chapter Four - Why Do We Need a Personal Brand?
This chapter details the components of a personal brand and how a personal brand provides an independent source of power for anyone.
Chapter Five - How Do We Build a Personal Brand?
This chapter details how anyone can build a personal brand by focusing on things they can control without worrying about things they cannot control. In this chapter we also see how technology has empowered everyone.
Chapter Six - Step by Step Process
This chapter provides specific actions for anyone with the desire to build a personal brand. It is written like a cookbook.
Chapter Seven - Discovering My Personal Brand
In this chapter the author describes how he discovered his personal brand and its power in competing against organizational brands.
Chapter Eight - Developing My Personal Brand
In this chapter the author describes how he developed a compelling global personal brand with plenty of real world examples and stories of students and mentees who were able to follow the process to build their own personal brands and win awards.
Chapter Nine: - How Can We Leverage and Protect a Personal Brand
In this chapter the author explains how to protect the value of a personal brand.
Chapter 10 - Publishing
In this chapter the author compares traditional publishing and independent publishing. Anyone who wishes to publish books and audiobooks independently will benefit from this chapter.
Chapter 11 - Book Marketing and Brand Promotion
Since book marketing is an important part of personal brand promotion, this chapter explains how any independent author can market their books while at the same time promoting their personal brand. All independent authors will benefit from the ideas shared in this chapter.
Chapter 12 - Final Thoughts
This chapter brings everything together and also explains the roles of mentors, sponsors, and coaches in helping people to build and monetize their personal brands.
ISBN: 9798869135605
Published: 25th January 2024
Format: Paperback
Language: English
Number of Pages: 296
Audience: General Adult
Publisher: LIGHTNING SOURCE INC
Dimensions (cm): 22.86 x 15.24 x 1.58
Weight (kg): 0.4
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