Creative Library Marketing and Publicity: Best Practices shares the success of twelve libraries of various sizes and types ---small to large public, academic, and school libraries, systems, and organizations. Each best practice scenario describes a library's successful experience with marketing, branding, and/or promoting a library service or program, providing information about planning, actual promotion techniques, and/or evaluating the success of the plan or promotion methods utilized. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you to implement similar methods to promote your library services and programs and spark different and unique uses for these techniques.
Strategies covered include: *Using constituents' voices in outreach efforts *Building a social media presence *Creating buzz with promotional videos *Using e-mail marketing in outreach *Marketing a new library space *Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience. All library employees should be able to take away something from these creative, successful efforts and be able to apply tips, techniques, and best practice suggestions to their own library marketing efforts.
From the traditional to the new and creative marketing and promotional methods and plans, from small libraries to large libraries, from academic to public to school libraries, systems, and organizations-Creative Library Marketing and Publicity: Best Practices offers expert and accomplished plans, tips, and suggestions, and plenty of best practices to all types of information professionals so that they can adapt and use them successfully at their own libraries in pursuit of their own successful, targeted marketing and promotional efforts.
Industry Reviews
No matter the community that a particular library serves-small town, large city, or school or college campus-all need to find ways to reach out and connect with their target markets. Discovering new approaches and gaining insights from a variety of institutions can help personnel to build and enhance their own marketing plans and increase the effectiveness of their library's outreach. This is the strength of this collection of case studies gathered by Lackie and Wood. The 12 investigations come from libraries large and small, public and academic, with marketing budgets of all sizes. Many describe holistic approaches to organizing a library's marketing strategy, while others detail very specific programs or activities individual libraries have found successful in reaching a particular audience. Verdict: Librarians, marketing directors, and administrators will take away ideas and enlightenment from these success stories of libraries that have hit the mark of connecting with their target audiences. * Library Journal *
Creative Library Marketing and Publicity presents interesting case studies on current library practice in this area. This is not a general handbook, but a selection of articles detailing some successful library projects. They include promoting a new library space, building a social media presence, and creating successful programming. * Information Today *
Librarians looking for fresh ideas to connect with their communities can turn to Creative Library Marketing and Publicity: Best Practices to learn from the successes and mixed successes of other libraries' marketing efforts. For librarians just starting out with marketing or hoping to get new ideas to refresh their existing promotions, this volume will be a helpful companion. . . .[and] a worthwhile book to read. * Medical Reference Services Quarterly *
Creative Library Marketing and Publicity: Best Practices features case studies written by marketing experts that provide practical tips for raising the library's profile through various marketing strategies. A highly recommended book for librarians who wish to be more engaged with their stakeholders. -- Mark Aaron Polger, Academic Librarian and Library Marketer, City University of New York (CUNY)
An insightful collection of case studies from innovative libraries that learned to excel in marketing with the tools and situations they have. Case studies range from libraries dealing with small budgets to branding, creating marketing plans, and utilizing technology and social media effectively. It's an interesting, easy read, that's incredibly relevant for the challenges that library marketing professionals are dealing with in today's libraries. -- Laura Tomcik, Assistant Professor, Buswell Memorial Library, Wheaton College
