Iacocca : An Autobiography - Lee Iacocca

Iacocca

An Autobiography

By: Lee Iacocca, William Novak

Paperback | 3 April 2007

At a Glance

Paperback


RRP $45.00

$37.25

17%OFF

or 4 interest-free payments of $9.31 with

 or 

Aims to ship in 25 to 30 business days

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

Other Editions and Formats

Hardcover

Published: 1st September 1985

More in Road Vehicle Manufacturing Industry

Classic Superbikes : The World's Greatest Bikes - Alan Dowds

RRP $22.99

$21.90

The Tesla Way : The disruptive strategies and models of Teslism - Michael Valentin
Inside Mercedes F1 : Life in the Fast Lane - Matt Whyman