Meet the Henrys : The Millennials That Matter Most for Luxury Brands - Pamela N. Danziger

Meet the Henrys

The Millennials That Matter Most for Luxury Brands

By: Pamela N. Danziger

Paperback | 12 January 2019

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For the foreseeable future, Henrys (High Earners Not Rich Yet) will be the consumers that every brand manager, marketer, and retail executive will need to know well. This subset of the largest generation of Americans earns between $100K and $250k--the income cohort that accounts for 40 percent of all household spending. Most important however, these are the consumers who are on track to become the ultra-wealthy of the future. In this forward-looking book, retail expert Pam Danziger examines trend and profiles emerging disruptive brands that Millennial Henrys are drawn it, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. She also takes you on a deep-dive into the steps the smartest of the traditional luxury brands and retailers are taking to keep up with a new generation of consumers who are anything but traditional in their approach to luxury spending.

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