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Public Relations Planning, Research, and Measurement
By: Mark Hunter LaVigne, Colin Babiuk
Paperback | 25 July 2023
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With contributions by Kim Blanchette and Colleen Killingsworth
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
- the creation of executive summaries using the RACE formula;
- research and analysis;
- the setting of goals and objectives;
- identification of target audiences and key messages;
- development of strategies, tactics, timelines, and budgets;
- effective use of human resources in a campaign; and
- evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.
Industry Reviews
In this book, you'll find all the elements that need to come together to develop a proper communication plan, from research to outcome assessment.
Your employers and clients alike deserve this exercise on your part before you recommend and implement a tactic. Even though they are often short on time and ask you for a one-pager and specific actions, this planning is key both for you and for your credibility. ---Daniel Granger, C.M., APR, FCPRS
ISBN: 9781772442854
ISBN-10: 1772442852
Published: 25th July 2023
Format: Paperback
Language: English
Number of Pages: 66
Audience: College, Tertiary and University
Publisher: ROCKS MILLS PR
Dimensions (cm): 22.86 x 15.24 x 0.36
Weight (kg): 0.1
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