The Algebra of Sales and Persuasion - Brad  David Ball

The Algebra of Sales and Persuasion

By: Brad David Ball

Paperback | 3 May 2024

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Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career, he has traversed the globe selling technology - visiting over 80 countries, 50 states, and closing deals on 6 different continents.


In this book, Brad shares practical formulas, original research, and perspectives that will enhance you sales skills and provide you with actionable strategies. Chock-full of stories and takeaways, he shares lessons learned from experiences in Singapore, Germany, China, Italy, Argentina, Belgium, India, France, and more.


You'll learn...


What is the ORIGINAL SIN of Selling?

How to use MICROSTORIES in your sales pitch.

Do people really buy based on EMOTION?

How to win the battle of "GUT FEELING."

What is the best SALES METHODOLOGY?


...and so much more.

Industry Reviews

"Brad has done an elegant job connecting essential concepts. This book is an invaluable tool, and an enjoyable read." - SPENCE WIXOM, CEO of The Brooks Group, Professor of Sales


"Brad unveils a powerful formula that merges the buyer's journey with the psychology of persuasion, but with a twist-the power of microstories. This book equips you with the tools to craft persuasive messages that resonate on a deeper level." - MICHAEL SWENSON, PhD, Professor of Marketing, Brigham Young University


"I loved the fresh perspective. Brad shares groundbreaking concepts and then takes us on a global adventure, revealing how he's applied these strategies. This book will change the way you think about sales." - WARD WILSON, Senior Executive Recruiter, Microsoft; Author of Racing Hearts and Burning Cars


"After reading this, I have walked away with so many ideas for how to better engage in the sales process with potential clients. The principles in this book provide a perspective that any entrepreneur would find valuable. Not to mention it is chock-full of entertaining stories, and Brad doesn't shy away from sharing the losses along with the wins." - NATALIE BLACK, Entrepreneur, Westlake Village, California


"This unique blend of insights, anecdotes, and actionable takeaways empowers you to significantly boost your SQ (Sales Intelligence). By applying the strategies outlined in this book, you'll gain a competitive edge and drive revenue growth." - JENNIFER DARLING, Fortune 50 Sales Leader; Author of Increase Your Leads With LinkedIn


"Brad's global travels and sales insights are always an interest on social media. I'm glad he has put his insights in a book. I learned from his stories and love how he connected them to practical and logical tactics that make the customer journey and sales experience more meaningful." - C. TAD BRINKERHOFF, Assistant Dean for Masters Programs, Tepper School of Business, Carnegie Mellon University

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