Velocity 2.0

Paint, Pixels and Profitability

By: Dale Pollak, Leslie Morris (Editor)

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Hardcover | 1 January 2010

At a Glance

Hardcover
300 Pages

Dimensions(cm)
21.84 x 14.99 x 3.05

Hardcover

$61.91

or 4 interest-free payments of $15.48 with

Aims to ship in 7 to 10 business days

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale s Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

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