Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
100 Symbols That Changed the World - Colin Salter

100 Symbols That Changed the World

By: Colin Salter

eBook | 13 October 2022

At a Glance

eBook


$14.99

Instant Digital Delivery to your Booktopia Reader App

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text.

With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists' trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants' clerks would shorten the repeated entry of "pesos" in their accounts ledgers, which needed to be written with a 'p' and an 's'. A single letter 's' with the vertical stroke of the 'p' was much quicker. Historically correct dollar signs have a single stroke through the 'S'.

Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances - and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask.

There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics.

And in the case of the 1964 Tokyo Olympics - the first Games to be held in an Asian country - symbols allowed the organizers to create event signage that wouldn't be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich.

Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

on

More in Semiotics & Semiology

Space Rover : Object Lessons - Prof. Stewart Lawrence Sinclair

eBOOK

Codes and Evolution : The Origin of Absolute Novelties - Marcello Barbieri

eBOOK

Barcode : Object Lessons - Dr. Jordan Frith

eBOOK

RRP $19.78

$18.99

The Rhetoric of Social Intervention : An Introduction - Susan K. Opt

eBOOK