120 Ways to Market Your Business Hyper Locally

ContentsPrefaceIntroduction1. Our Global Village1.1 Marketing, Selling And Networking1.2 Location Attachment And Choice1.3 Defining Hyper Local Marketing1.4 The Benefits Of Hyper Local Marketing2. Personal Context2.1 Self Evaluation2.2 Self Management2.3 Management And Leadership2.4 Succession Planning And Exit Strategy2.5 Personal Principles2.6 Community And Business Congruency2.7 Business Ethics And Self Regulation2.8 Staffing And Outsourcing2.9 Effective Hyper Local Recruitment Techniques3. Business Context3.1 Business Choice3.2 Consumer Choice3.3 Sustainable Business3.4 Business Type And Differentiation3.5 Business Pricing4. Product And Service First Or Target Audience First?4.1 Securing Referrals From Existing Clients And Customers4.2 Other Sources Of Clients And Customers4.3 Maintaining Clients And Customers5. Market Analysis5.1 Site Or Location Setting5.2 Market Size5.3 Competitor Analysis5.4 Online Competitor Analysis5.5 Collaborator Analysis6. Location Context6.1 Fixed Address6.2 Online Address6.3 Platform Presence6.4 Collective Marketplace Address7. Market Presence7.1 Business Premises Look And Feel7.2 Business Website Development7.3 Personal Authority Website Development7.4 Real World Marketing And Advertising7.5 Currency, Recency And Relevancy8. Online And Digital Marketing8.1 White Hat Search Engine Optimization (SEO) Techniques8.2 Search Engine Ranking Factors8.3 Content Marketing Strategies That Work8.4 Amplifying The Value And Conversions From Your Content8.5 Developing Viral Content And Conversions8.6 Sending The Right Signals8.7 Sourcing Hyper Local Website Links8.8 Improving Overall Online Performance8.9 Website Ranking Threats9. Paid Marketing9.1 Search Engine Marketing (SEM)9.2 Social Media Marketing (SMM)9.3 Online Advertisements9.4 Aggregator Websites9.5 Professional Body, Industry Group And Association Memberships9.6 Gifts9.7 Donations10. Database Marketing10.1 Email Newsletter Marketing10.2 Joint Ventures And Strategic Alliances10.3 Partnerships10.4 If / Then Scenarios10.5 Follow Up And Feedback11. Program Marketing11.1 Award Programs11.2 Affiliate Programs11.3 Formal Recognition Programs11.4 Rewards Programs11.5 Surveys, Quizzes And Research Programs11.6 Accreditation And Certification12. Public Marketing12.1 Generating Content12.2 Reviews12.3 Recommendations12.4 Referrals12.5 Reputation12.6 Testimonials12.7 Feedback12.8 Advocacy13. Events Marketing13.1 Free Events13.2 Hosting Paid Events13.3 Speaking At Events13.4 Teaching13.5 Expos, Trade Fairs And Conferences13.6 Online Summits, Podcasts And Webinars14. Media Marketing14.1 Editorial14.2 Advertorial14.3 Publicity And Public Relations15. Community Marketing15.1 Networks15.2 Bartering15.3 Exchanges15.4 Local Suppliers15.5 Location Sharing15.6 Naming Rights, Sponsorships And Advertising16. Incentive Marketing16.1 Competitions16.2 Gamification Programs16.3 Loyalty Programs16.4 Relationship Marketing Programs16.5 Thank You And Gratefulness Initiatives17. Future Options Marketing18. Marketing Measurement18.1 Digital Asset Value18.2 Goodwill18.3 Performance Assessment18.4 Performance Improvement18.5 Top 20 Tips And Techniques19. Full List Of 120 Actions20. BonusesIndexAuthor