A Business Framework for International Commercialization of Innovative Construction Products

This book presents the development of a new framework for international commercialization of innovative products in residential construction. The framework aims to be utilized as a conceptual and operational roadmap to commercializing innovative products that have been developed successfully for launch in new, international markets. It would describe all of the significant decisions and actions (i.e., horizontally across associated time and vertically along functional areas) of the innovation decision process. This is an important distinction because of flaws in the existing development methods as well as in the application of market diffusion. The research results herein could highlight areas within commercialization in want of innovation stimulus that could have tremendous economic import. In an applied sense, the work is intended to provide a better understanding of successful commercialization processes that would facilitate adoption and diffusion of innovations in the residential construction sector. The resulting research and the future of its development are relevant for a wide range of construction stakeholders, including: agents of innovation (such as manufacturers), residential building professionals, scientific research groups, and innovation managers. On the institutional level, the research can provide alternative approaches for governmental agencies, (e.g., research councils looking for ways to maximize the effects of the research they fund). For universities, it highlights important issues about innovative product commercialization in international residential construction markets. The research is focused on the private sector with a particular emphasis on residential construction firms as it includes a proposed roadmap to translate innovative products from one market to another.