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A Culture of Kits : The Definitive Guide to Classic Football Shirt Collecting - John Blair

A Culture of Kits

The Definitive Guide to Classic Football Shirt Collecting

By: John Blair

Hardcover | 22 January 2024

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Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting is a fascinating exploration of the booming business behind the growing culture and community surrounding vintage football shirts.

The intersection between fashion and football has never been more pronounced, resulting in the market for classic football shirts growing into a multi-million-pound business in the past ten years.

Culture of Kits captures the story of the people and companies behind the growth in global collecting who have turned a once-niche pastime into mainstream fashion. Charting the milestones in the community's rise to societal prominence, it explores the key questions surrounding this growth story. What makes a shirt a classic? What motivates collectors? Is shirt-collecting here to stay or a cyclical fashion trend?

Drawing on intel from experts and global collectors, this book lifts the lid on the cultural phenomenon of football shirt fashion and provides the ultimate guide to classic football shirt collecting.

Industry Reviews

"l can't recommend this book highly enough. A thing of beauty."

-- Kevin Day * The Price of Football podcast *

"It's both a fascinating and stunning read. Genuinely one of my favourite books in recent times."

-- Omar Saleem * Founder and editor of These Football Times magazine *

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