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A Grain of Truth

The Media, the Public, and Biotechnology

By: Susanna Hornig Priest

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Paperback | 6 December 2000

At a Glance

Paperback
154 Pages

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22.4 x 15.3 x 1.3

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A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by the spokespersons of industry—yet evidence of consumer uncertainty has been available all along. The roots of the controversy are visible in press coverage and public opinion polls over the past decade, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called "terminator gene." Arguing neither for nor against genetic engineering and other forms of biotechnology, this book charges both media and industry with ignoring the concerns of the general public and encourages greater public debate over biotech and other such complex issues.

Industry Reviews

Both critics and boosters of biotechnology oversell the media's ability to shape public opinion about biotechnology for good and for ill. This book explains why, and it provides a perceptive analysis--richly illustrated with empirical data and case studies--of how reporters and editors identify sources and frame stories on controversial science. A Grain of Truth is a must-read.--Paul B. Thompson, Michigan State University, W.K. Kellogg Professor of Agricultural, Food, and Community Ethics

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Sociology Engineering & Technology Biochemical Engineering Biotechnology Society & Culture Media Studies Science Science in General Philosophy of Science

Preface	p. vii
Introduction	p. 1
Institutional Hegemony	p. 5
Science and "Objectivity"	p. 7
Cultural Context	p. 12
Mass Media and Public Life	p. 14
Reinventing Milk	p. 17
The Early Campaign	p. 21
Cultural Motifs	p. 27
Institutional Interest and Public Response	p. 30
World Reaction	p. 35
Press and Public Opinion in the West	p. 37
World Press Issues	p. 40
Trade Negotiations and "Third World" Issues	p. 42
India: A Case Study	p. 44
International News and Corporate Interest	p. 47
U.S. Public Opinion Emerges	p. 51
Assessing Public Response	p. 52
U.S. Public Opinion and the Polls	p. 57
Science Literacy and Biotechnology	p. 61
Perceptions of Technological Risk	p. 64
U.S. Culture and the New Genetics	p. 69
Culture and Biological Boundaries	p. 71
Genetics as Nature and Fate	p. 74
Culture, Media, and Class	p. 77
Individualism and the Genetic Revolution	p. 80
Risk, Technology, and Democracy	p. 82
The Labeling Controversy and Public Perceptions of Risk	p. 85
Labeling and the Risk Agenda	p. 86
Labeling and Risk Displacement	p. 90
Labels and Public Relations	p. 92
Labeling and Democratic Theory	p. 95
The Cloning Story	p. 97
Cloning and Science Journalism	p. 100
Cloning as a Cultural Phenomenon	p. 103
Cloning and Institutional Interest	p. 107
The Terminator Gene	p. 111
Technology and Corporate Strategy	p. 113
Breaking into Print	p. 117
Alternative Accounts	p. 118
Prospects and Perceptions	p. 121
Lessons and Directions	p. 125
References	p. 129
Index	p. 135
About the Author	p. 141
Table of Contents provided by Syndetics. All Rights Reserved.

A Grain of Truth

The Media, the Public, and Biotechnology

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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