A Practical Guide to the Fashion Industry

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.

This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

About the Author

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products.