A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joe Hair

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joe Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt

Paperback | 24 November 2021 | Edition Number 3

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The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

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