Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Aaker on Branding : The Playbook to Building Strong Brands - David Aaker

Aaker on Branding

The Playbook to Building Strong Brands

By: David Aaker

eText | 6 May 2025 | Edition Number 2

At a Glance
New Edition
Published: 1st February 2014

eText

$16.75

or 4 interest-free payments of $4.19 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Some companies and products seem to thrive year after year.

What's their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you'll discover:

The most practical and powerful branding concepts in use today

  • How to create and manage a winning brand portfolio
  • Proven ways to strengthen and leverage brand equity
  • The 5 B's of branding: equity, relevance, image, loyalty, and portfolio
  • What every marketer must know for the digital era
  • The game-changing impact of AI on brand strategy
  • ...and much more

If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.

Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.

Get your copy today—and start creating the brand future you want.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingSales & Marketing AdvertisingBusiness StrategyBusiness Communication & PresentationMarket Research

More in Sales & Marketing Advertising

The Big Book of Packaging - Will Burke

eBOOK

The Big Book of Packaging

eBook

$13.99

This product is categorised by