Absolute Essentials of Digital Marketing

By: Alan Charlesworth

Write A Review

Paperback | 31 May 2023

At a Glance

Paperback
120 Pages

Dimensions(cm)
13.6 x 21.5 x 1.0

Paperback

RRP $46.99

$43.95

or 4 interest-free payments of $10.99 with

Aims to ship in 7 to 10 business days

When will this arrive by?
Enter delivery postcode to estimate

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.

The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.

Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Industry Reviews

"This is a great introduction to digital marketing, which gets students up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."

Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK

"This is a great introduction to digital marketing, which gets students' up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."

Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.