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Account-Based Marketing

Name: Account-Based Marketing
Brand: Kogan Page Ltd
Price: 346.4 AUD
Availability: PreOrder

The Definitive Handbook for B2B Marketers

By: Bev Burgess

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Hardcover | 25 March 2025

At a Glance

Hardcover
288 Pages

Dimensions(cm)
23.4 x 15.6

Hardcover

$346.40

or 4 interest-free payments of $86.60 with

Available: 25th March 2025

Preorder. Will ship when available.

Whether you''re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.

From explaining how to design the right ABM strategy, to exploring the four types of ABM and how to decide which type to use with which customers, this guide will help you build your company''s ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.

With real-world examples and perspectives from companies such as Accenture, AWS, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.

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