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Advances in Advertising Research XIII

Name: Advances in Advertising Research XIII
Brand: Springer
Price: 547.35 AUD
Availability: PreOrder

Frontiers of Advertising: Re-considering Its Shapes and Forms

By: Daria Gunina (Editor), Martin K.J. Waiguny (Editor)

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Hardcover | 14 April 2025

At a Glance

Hardcover
206 Pages

Dimensions(cm)
21.0 x 14.8

Hardcover

$547.35

or 4 interest-free payments of $136.84 with

Available: 14th April 2025

Preorder. Will ship when available.

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.

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