Advertising as a Creative Industry : Regime of Paradoxes - Izabela Derda

Advertising as a Creative Industry

Regime of Paradoxes

By: Izabela Derda

Paperback | 30 January 2025

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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