Advertising at the Crossroads

By: Max A. Geller

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Hardcover | 21 March 2013 | Edition Number 1

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Hardcover
352 Pages

Dimensions(cm)
23.39 x 15.6 x 2.06

Hardcover

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

First published in 1952.

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The Advertiser and the Consumer
The Impact of Advertising on the Consumer and the Home
The Advertiser
The Impact of Advertising on Our Economy
Advertising Media
Newspapers
Magazines
Radio
Television
Outdoor Advertising
Direct Advertising
The Advertising Agency
Development of the Advertising Agency
The Role of the Advertising Agency
The Advertising Code
Constitutional Sources of Federal Regulatory Power
The Postal Power
The Taxing Power and General Welfare Clause
Interstate Commerce
Advertising and Interstate Commerce
Advertising and the Maintenance of Competition - The Federal Trade Commission
Legislative History
âÇ Unfair Methods of Competition in Commerce'
Gradual Acceptance of FTC Jurisdiction over Advertising
The Wheeler-Lea Amendments
Administrative Procedure
Conclusion
Advertising and the Public Interest - The Federal Communications Commission
Historical Perspective
The âÇ Public Interest, Convenience, or Necessity'
The Networks Challenge FCC Authority
Advertising Problems of FCC. Conclusion
False, Misleading and Obscene Advertising
The Postal Power and Advertising
Obscenity and the Mails
Mail Fraud
The Federal Alcohol Tax Unit
Observations and Conclusions
Stages in the Law of Advertising
Advertising and its Regulation Today
Control of Advertising as an Economic Force
Appendix
Typical Stipulation - Federal Trade Commission
Excerpts from the television Code of the National Association of Radio and Television Broadcasters
Offer in Compromise
The Voluntary Limitation of Advertising
Bibliography
Official Reports
Statutes
Table of Cases
Index of Names
Index of Subjects
Table of Contents provided by Publisher. All Rights Reserved.

Advertising at the Crossroads

At a Glance

Hardcover

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How to return your order

Defective items

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