Advertising Campaign Design : Just the Essentials - Robyn Blakeman

Advertising Campaign Design

Just the Essentials

By: Robyn Blakeman

Hardcover | 15 August 2011

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Hardcover


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The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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