Advertising : An IMC Perspective + Connect  4th Edition - George E Belch

Advertising

An IMC Perspective + Connect 4th Edition

By: George E Belch, Michael A Belch, Gayle Kerr, Irene Powell, David Waller

Book with Other Items | 18 August 2019 | Edition Number 4

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Book with Other Items


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Advertising 4th Edition has been fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital.

To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.

The fourth edition brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices.

McGraw-Hill Connect is a digital teaching and learning environment that gives you the means to better connect with your coursework, with your instructors, and with the important concepts that you will need to know for success now and in the future. With Connect you can practice important skills at your own pace and on your schedule. This pack contains the printed textbook and access to Connect.

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Published: 23rd September 2019

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