Advertising in America

A Reference Handbook

By: Danielle Sarver Coombs

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Hardcover | 25 July 2024

At a Glance

Hardcover
264 Pages

Age
7 - 17

Dimensions(cm)
22.86 x 15.24

Hardcover

RRP $110.00

$83.75

24%OFF

Aims to ship in 5 to 10 business days

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its pervasive role in American life.

Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, it's almost impossible to escape someone trying to sell you something.

This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

Features tables, charts, and primary sources providing different contexts and vantage points from which to view the issue

Includes personal and scholarly perspectives on the advertising industry and its impact on America, good and bad

Profiles leading advertising professionals, agencies, and campaigns that have made their mark in the American consciousness

Identifies and explains the building blocks of American advertising in all its many forms

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