AI in Marketing : How Algorithms Are Shaping Advertising Strategies - Ahmed Musa

AI in Marketing

How Algorithms Are Shaping Advertising Strategies

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Published: 15th January 2025

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AI in Marketing explores how artificial intelligence is transforming the world of advertising, from predictive analytics to personalized content and automated campaigns. This book dives into the powerful algorithms that are reshaping how businesses target and engage customers, offering insights into how AI-driven tools can improve efficiency, increase conversion rates, and enhance customer experiences.

The book covers key topics such as data-driven marketing, machine learning, and natural language processing, explaining how these technologies allow brands to make smarter decisions and reach the right audience with precision. AI in Marketing is a must-read for marketers, entrepreneurs, and business leaders looking to harness the full potential of AI to elevate their advertising strategies and stay competitive in a fast-evolving market.

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