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Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia
By: Al Tompkins
Paperback | 26 June 2017 | Edition Number 3
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Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth-if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today's constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins's training sessions that he has delivered in newsrooms around the world, from which students:
Learn how to build compelling characters who connect with the audience
Write inviting leads
Get memorable soundbites
See how to light, crop, frame, and edit compelling videos
Learn how to leverage social media to engage audiences
Gain critical thinking skills that move your story from telling the "what" to telling the "why"
Industry Reviews
ISBN: 9781506315256
ISBN-10: 1506315259
Published: 26th June 2017
Format: Paperback
Language: English
Number of Pages: 496
Audience: College, Tertiary and University
Publisher: SAGE PUBLICATIONS INC
Country of Publication: GB
Edition Number: 3
Edition Type: Revised
Dimensions (cm): 5 x 11 x 20
Weight (kg): 0.74
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