An Innovator's Tale

Carter-Crisp Foods is under the gun. Trapped in a losing battle with its biggest rival, the mighty Nibblers Corporation, everyone knows that the company will be sold if it can't develop new sources of revenue and profit. Now it's up to Taylor Zobrist, the new Vice President of Product Development, to do the impossible: develop and deliver a variety of innovative new products to market in only ninety days. Taylor must right the ship in a last-ditch effort to save the company and probably hundreds of jobs. It's the biggest challenge in her career, but one she's determined to conquer.
Only rapid strategic innovation can save Carter-Crisp. But as Taylor spurs her development team into finding new sources of creativity, the stakes are rising. With Nibblers throwing its considerable resources into corporate espionage tactics, Taylor knows that there are only a few people she can trust.
In this tale of corporate intrigue and espionage, one professional learns the secrets of innovation and survival in supercompetitive markets. The lessons she learns apply to managers at every level. The book teaches new techniques, new ways of thinking and evolving, and ways of overcoming the fear of change that destroys even the strongest companies. An Innovator's Tale will show you how to embrace and conquer change and turn a company into a paragon of innovative thinking. It goes beyond "thinking outside the box" and embraces new ways of imagining products and concepts. It offers the tools to reinvent a company through creativity, making it healthy and strong for the twenty-first century.