An Introduction to Behavioral Finance and Asset Management

A Guide for Students and Professionals in Wealth Management

By: Yannick Coulon

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Paperback | 14 December 2024

At a Glance

Paperback
138 Pages

Dimensions(cm)
23.39 x 15.6 x 0.76

Paperback

$101.07

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This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.

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