An Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R - Ahmad Daryanto

An Introduction to Quantitative Research Methods for Marketing

Tools and Techniques Using SPSS and R

By: Ahmad Daryanto

Paperback | 3 June 2025

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This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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