| Acknowledgments | p. ix |
| Introduction | p. xi |
| Mass culture and popular culture | p. 1 |
| Mass culture and mass society | p. 5 |
| The mass culture debate | p. 10 |
| Mass culture and Americanisation | p. 19 |
| Americanisation and the critique of mass culture theory | p. 27 |
| A critique of mass culture theory | p. 33 |
| The Frankfurt School and the culture industry | p. 45 |
| The origins of the Frankfurt School | p. 47 |
| The theory of commodity fetishism | p. 49 |
| The Frankfurt School's theory of modern capitalism | p. 52 |
| The culture industry | p. 54 |
| The culture industry and popular music | p. 58 |
| Adorno's theory of popular music, Cadillacs and doo-wop | p. 62 |
| The Frankfurt School: a critical assessment | p. 67 |
| Benjamin and the critique of the Frankfurt School | p. 73 |
| Structuralism, semiology and popular culture | p. 77 |
| Structural linguistics and the ideas of Saussure | p. 79 |
| Structuralism, culture and myth | p. 84 |
| Structuralism and James Bond | p. 90 |
| Barthes, semiology and popular culture | p. 96 |
| Barthes, structuralism and semiology | p. 96 |
| Writing Degree Zero | p. 98 |
| Myths and popular culture | p. 100 |
| Bourgeois men and women novelists | p. 104 |
| Structuralism and semiology: some key problems | p. 106 |
| Levi-Strauss's structuralism | p. 107 |
| Roland Barthes's semiology | p. 109 |
| Marxism, political economy and ideology | p. 115 |
| Marx and ideology | p. 116 |
| Marxism and political economy | p. 121 |
| The limits of political economy | p. 126 |
| Althusser's theory of ideology and structuralist Marxism | p. 129 |
| Althusser's Marxism: economic determinism and ideology | p. 138 |
| Gramsci, Marxism and popular culture | p. 142 |
| Gramsci's concept of hegemony | p. 147 |
| Conclusions: Marxism, Gramscian Marxism and popular culture | p. 153 |
| Feminism and popular culture | p. 159 |
| The feminist critique | p. 162 |
| Women and advertising | p. 166 |
| The feminist analysis of popular culture | p. 171 |
| Feminism and mass culture | p. 171 |
| Feminist theory and the critique of content analysis | p. 173 |
| Feminist theory, patriarchy and psychoanalysis | p. 177 |
| Feminist theory and the study of ideology | p. 182 |
| Feminist analysis, semiology and ideology | p. 187 |
| Feminist analysis, ideology and audiences | p. 190 |
| Conclusion | p. 196 |
| Postmodernism, contemporary popular culture and recent theoretical developments | p. 203 |
| What is postmodernism? | p. 205 |
| Culture and society | p. 205 |
| An emphasis on style at the expense of substance | p. 206 |
| Art and popular culture | p. 207 |
| Confusions over time and space | p. 208 |
| The decline of metanarratives | p. 209 |
| Contemporary popular culture and postmodernism | p. 210 |
| Architecture | p. 210 |
| Cinema | p. 211 |
| Television | p. 213 |
| Advertising | p. 214 |
| Pop music | p. 215 |
| The emergence of postmodernism | p. 216 |
| Consumerism and media-saturation | p. 217 |
| New middle-class occupations | p. 218 |
| The erosion of identity | p. 219 |
| The limits of postmodernism | p. 221 |
| Some recent theoretical developments | p. 226 |
| Discourse and popular culture | p. 226 |
| The 'dialogical' approach to popular culture | p. 230 |
| Cultural populism | p. 233 |
| Conclusion | p. 239 |
| Notes | p. 247 |
| Bibliography | p. 259 |
| Index | p. 275 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |
