Analyzing the Cultural Diversity of Consumers in the Global Marketplace

By: Juan Miguel AlcÃ¡ntara-Pilar (Editor), Salvador del Barrio-GarcÃa (Editor), Esmeralda Crespo-Almendros (Editor)

Write A Review

Hardcover | 30 April 2015

At a Glance

Hardcover
432 Pages

Dimensions(cm)
27.94 x 21.59 x 2.39

Hardcover

$357.24

or 4 interest-free payments of $89.31 with

Aims to ship in 7 to 10 business days

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.