App Savvy

Turning Ideas into iPhone and iPad Apps Customers Really Want

By: Ken Yarmosh

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Paperback | 2 November 2010

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280 Pages

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22.61 x 14.99 x 2.03

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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

Learn about the App Store and how Apple's mobile devices function
Follow guidelines for vetting and researching app ideas
Validate your ideas with customers -- and create an app they'll be passionate about
Assemble your development team, understand costs, and establish a workable process
Build your marketing plan while you develop your application
Test your working app extensively before submitting it to the App Store
Assess your app's performance and keep potential buyers engaged and enthusiastic

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You Can Find This Book In

Non-Fiction Computing & I.T.O'Reilly Digital Lifestyle & Online World: Consumer & User Guides Mobile Phones & Smartphones: Consumer / User Guides Computer Programming & Software Development Mobile & Handheld Device Programming & Apps Programming Macintosh Programming Portable & Handheld Devices User Guides

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Foreword	p. 1
Preface	p. 3
Strategy
You Have An App Idea...Now What?	p. 17
The ôNewö App Store	p. 18
Looking at the Numbers	p. 19
Evaluating Your Idea	p. 20
The App Store	p. 20
Quantifying Your App	p. 28
Know Thyself and Thy Resources	p. 39
Interviews	p. 41
Digital Post: Mike Rundle	p. 41
Mobclix: Krishna Subramanian	p. 46
Recap	p. 50
Finding Your Inner App	p. 51
Getting Familiar with Apple Devices	p. 51
Before That...Think First, Design Later	p. 51
Breaking Down Devices and Device-Related Features	p. 52
iOS4	p. 63
Approaching App Innovation	p. 68
Your Heart and Brain	p. 68
When Being Blue Doesn't Mean You're Sad	p. 69
Other Differentiators	p. 76
Interviews	p. 77
Smule: Jeff Smith	p. 77
Sophiestication Software: Sophia Teutschler	p. 79
Recap	p. 83
From Idea To Concept	p. 85
Customers Are the Key	p. 85
Why Customers? Why Now?	p. 86
Who Are Your Customers?	p. 87
How to Find Your Customers	p. 90
What to Discuss with Your Customers	p. 97
Creating a Concept App	p. 101
Artistically Challenged	p. 101
Understanding Wireframes	p. 102
Reengaging Customers	p. 107
Interviews	p. 108
KISSmetrics: Cindy Alvarez	p. 108
Balsamiq Studios: Peldi Guilizzoni	p. 111
Recap	p. 113
Development
For Hire: Identifying Help	p. 117
Your App Team	p. 117
Skills	p. 118
Vetting Help	p. 122
Costs	p. 124
Finding Resources	p. 129
Streamlining Solicitations	p. 130
Where to Look	p. 130
Make Your Decision	p. 134
Interviews	p. 136
GetAppsDone.com: Davide Di Cillo	p. 136
AppStoreHQ: Chris DeVore	p. 139
Recap	p. 142
Getting A Working App	p. 143
The Development Process	p. 143
Your App's Roadmap	p. 145
Releases, Features, and Updates	p. 145
Defining v1.0	p. 148
Your Apps Description	p. 152
Design and Development	p. 154
Design	p. 154
Development	p. 166
Managing Your App's Progress	p. 171
Staying Organized	p. 171
Screens and Prototypes	p. 174
Interviews	p. 175
Tapbots: Paul Haddad and Mark Jardine	p. 175
Agile Web Solutions: Roustem Karimov	p. 178
Recap	p. 181
Making Your App Better Before it Reaches the App Store	p. 183
Installing Your App	p. 183
UDID	p. 184
Registering a Device with the Provisioning Portal	p. 185
Mobile Provisioning File	p. 186
Development App	p. 188
Going Beta	p. 190
Cultivating Beta Testers	p. 191
Quality Assurance and Feedback	p. 192
Make Testing ôRealö	p. 193
Feedback and Bugs	p. 193
Going Deeper with Nasty Bugs	p. 195
Funneling Feedback	p. 198
Interviews	p. 198
Hog Bay Software: Jesse Grosjean	p. 198
Mariner Software: Michael Wray	p. 200
Recap	p. 203
Launch
Preparing For The App Store Submission	p. 207
Finishing Development	p. 207
Analytics	p. 207
Your App Store App ôBinaryö	p. 211
iTunes Connect	p. 212
Checklist for App Store Submission	p. 212
App Store Submission	p. 214
App Store Approval Process	p. 221
Interviews	p. 225
TapMetrics: Christopher Brown	p. 225
PoweryBase: Dominik Balogh	p. 227
Recap	p. 229
Building Your Marketing Crescendo	p. 231
Changing Your Marketing Mindset	p. 231
The Best New Way to Market...Doesn't Exist	p. 233
How to Use This Chapter	p. 233
Your Marketing Crescendo	p. 234
	p. 235
	p. 240
	p. 244
	p. 249
Launching Your App (Phase 5)	p. 260
Promo Codes	p. 260
Launch Checklist	p. 261
Additional Promotion	p. 264
Interviews	p. 269
tap tap tap: Phill Ryu	p. 269
Grades: Jeremy Olson	p. 273
TouchArcade: Arnold Kim	p. 277
Recap	p. 280
Measuring Success And Future Development	p. 281
Into the App Store	p. 281
Monitoring Feedback	p. 282
Keeping Customers Engaged	p. 290
Listening and Learning	p. 291
App Updates	p. 293
Assessing Your App's Future	p. 299
Closed for Business?	p. 299
Beyond Warning Signals	p. 301
Toward the Future	p. 302
Interviews	p. 303
Flurry: Peter Farago	p. 303
Lumos Labs: Romain David	p. 305
appFigures: Ariel Michael	p. 307
Recap	p. 312
Afterword: When Mobile Is No Longer The Exception	p. 313
Tips And Tools
Appendix: Tips And Tools	p. 317
Index	p. 327
Table of Contents provided by Ingram. All Rights Reserved.

App Savvy

Turning Ideas into iPhone and iPad Apps Customers Really Want

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Mobile & Handheld Device Programming & Apps Programming

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