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Applying Communication Theory for Professional Life 4ed : A Practical Introduction - Marianne Dainton

Applying Communication Theory for Professional Life 4ed

A Practical Introduction

By: Marianne Dainton, Elaine D. Zelley

Paperback | 22 January 2018 | Edition Number 4

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Updated Edition of Bestseller!

Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.

New to the Fourth Edition

  • All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
  • The simulated "Education as Entertainment Theory" includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
  • Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:

1.     "You're Fired"

2.     "Bad Move"

3.     "Million Dollar Manipulation"

4.     "The (New) Media Culture Wars"

  • New research and scholarship for all theories can be found in the "Chapter Summaries" and "Research Applications" of each chapter.
  • Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

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