Approaches to Media

A Reader

By: Chris Newbold (Editor), Oliver Boyd-Barrett (Editor)

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Paperback | 1 April 2003 | Edition Number 1

At a Glance

Paperback
576 Pages

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23.4 x 15.6 x 2.8

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This book is one of a series of five Readers which provide a comprehensive series of resources for media studies courses.

This volume illustrates and exemplifies the variety of ways in which
the mass media have been researched over the past fifty or more years.
It provides extracts from seminal works and relates them to developments
in the field as a whole and to later works. The volume identifies the
major divisions within the field, including mass society theory, the
media effects tradition, political economy, the public sphere, media
occupations and professionals, cultural hegemony, feminism and 'new'
audience research.

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You Can Find This Book In

Non-Fiction Society & Culture Media Studies Science Biology, Life Sciences Botany & Plant Sciences Politics & Government Zoology & Animal Sciences

Editors' introduction: Approaching the Media
The Field
Mass Society, Functionalism, Pluralism
Media Effects
Political Economy
The Public Sphere
Media Occupations and Professionals
Cultural Hegemony
Feminism
Moving Image
New Audience Research
Index
Table of Contents provided by Publisher. All Rights Reserved.

Approaches to Media

A Reader

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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