Foreword | p. xiv |
Acknowledgments | p. xvii |
Preface | p. xviii |
Introduction | p. xx |
Commit or be Committed | p. 1 |
Secrets to Success | p. 3 |
The Journey | p. 4 |
The Power of Sound and Words | p. 7 |
Tips on Production with Xackery Irving | p. 9 |
The Perfect Pitch | p. 17 |
Visually Describe Your Film | p. 18 |
A Sticky Story Pitch | p. 19 |
The Winning Pitch by John McKeel | p. 20 |
Know Who's Who | p. 22 |
Become the Film | p. 23 |
The Wind-up and Delivery | p. 25 |
Perfecting Your Pitch | p. 26 |
The Proposal | p. 29 |
More Information to Include | p. 30 |
Understanding Proposal Writing: A Conversation with Writer/Filmmaker JanEva Hombaker McKeel | p. 31 |
Proposal Outline | p. 36 |
Log Line and Title | p. 36 |
Log Line Examples | p. 37 |
Log Line Construction by Rodney Vance | p. 38 |
Introduction/Synopsis | p. 40 |
Background and Need | p. 41 |
Approach, Structure, and Style | p. 41 |
Theme | p. 43 |
Audience, Marketing, and Distribution | p. 43 |
Budget | p. 44 |
Filmmaker's Statement and Biography | p. 45 |
Tips from a Grantor | p. 46 |
The Plan: From an Idea to a Trailer | p. 49 |
Building the Foundation for Fundraising Trailers | |
A Conversation with Story Consultant Fernanda Rossi | p. 55 |
Creating Your Trailer | |
By Bill Woolery, Editor of E.T. and the Usual Suspects | p. 67 |
Tricks to Trailer Editing | p. 67 |
Fundraising Trailers | p. 67 |
Fundraising Trailers-Things to Consider | p. 69 |
Different Types of Trailers | p. 70 |
Feature Trailers | p. 71 |
Three-Act Structure | p. 72 |
Music for Trailers | p. 73 |
Loading the Bases | p. 77 |
Rules of the Games | p. 77 |
Scouting the Majors: Researching Funders | p. 79 |
Organizing Your Search | p. 80 |
Winning the Mind Game | p. 83 |
Attracting Success | p. 83 |
Releasing a Potential | p. 84 |
First Law in Manifesting | p. 84 |
How Do You Do This? | p. 85 |
Daydreaming Is In! | p. 86 |
The Feature Film Game | |
By Tom Malloy, Actor/Producer/Writer | p. 89 |
Finding Vested Investors | p. 90 |
Closing the Deal | p. 90 |
The Script | p. 91 |
Make Films | p. 97 |
Synopsis for Feature Films The Alphabet Killer | p. 98 |
The Roar of Crowdfunding | |
Interview with Danea Ringlemann, co-founder of IndieGoGo | p. 99 |
Crowdfunding for Cash | p. 100 |
Tips for Success | p. 101 |
Average Contributions | p. 102 |
Crowdfunding for Features | p. 103 |
Creating a Successful Campaign, Outlined by Carole Dean | p. 105 |
Networking for Crowdfunding | p. 107 |
Money | p. 108 |
Crowdfunding Trailer | p. 109 |
Are You Ready to Receive? | p. 110 |
Create a Team and Get Moving | p. 110 |
Launch Date Check List | p. 111 |
Internet Marketing | |
Interview with Peter Broderick of Paradigm Consulting | p. 113 |
Creating a Distribution Strategy | p. 114 |
Theatrical Distribution | p. 115 |
Digital Revenue | p. 116 |
Internet Distribution | p. 117 |
Distribution Pitfalls | p. 118 |
Raising Funds From Individuals and Businesses | p. 121 |
Raising Funds from Individuals | p. 125 |
Popping the Big Question | p. 131 |
Funding Parties, Instant Cash | p. 133 |
Funding Extravaganza Outline | p. 135 |
Your Fundraising Toolbox | p. 139 |
Archival Footage | |
A Conversation with Rosemary Rotondi | p. 143 |
Betty Blankenbaker's Experience | p. 143 |
Archival Footage for Low Budgets | p. 145 |
Foundations and Grants | p. 149 |
Fiscal Sponsorship | p. 149 |
Making a Movie That Matters | p. 150 |
Finding the Grantor to Match Your Film | p. 153 |
Contacting Your Potential Grantor | p. 155 |
Listening Is an Art | p. 157 |
Tenacity Pays Off | |
Interview with Jilann Spitzmiller of Philomath Films | p. 161 |
Winning Sundance Grants | p. 164 |
BBC License Fees | p. 165 |
ITVS-Winning Documentary Proposal | p. 167 |
Transmedia Proposal | p. 181 |
Music Clearances and Licenses | |
By Maureen Ryan, author of Producer to Producer | p. 203 |
Plan for Success | p. 203 |
Creating a Music Soundtrack | p. 204 |
What Rights Do You Need? | p. 204 |
Putting in the License Request | p. 206 |
Music Rights Request Letter Format | p. 207 |
Negotiating the Music Rights | p. 209 |
Most Favored Nation | p. 210 |
Financing Independent Films | |
A Conversation with Entertainment Attorney | p. 211 |
Financing Features | p. 212 |
Releases & Copyright | p. 213 |
Private Placement Memorandums (PPM) | p. 214 |
Gap Financing | p. 214 |
Benefits of an LLC | p. 215 |
Independent Film Financing | p. 217 |
Distribution-What Distributions Want | |
Interview with | p. 221 |
When to Contact a Distributor | p. 221 |
Electronic Film Marketing | p. 223 |
The Value of a Trailer | p. 225 |
Documentary Distribution | p. 229 |
Karen McCann on Self Distribution | p. 231 |
The Money Maze of Public Funding | |
Working with ITVS & PBS | p. 233 |
Producing for Public Broadcasting (PBS) | p. 234 |
American Public Television (APT) | p. 237 |
ITVS | p. 237 |
Independent Lens | p. 240 |
WNET and Wide Angle | p. 240 |
Arthur Dong | p. 241 |
Mission, Vision, and Values | |
A Conversation with Morrie Warshawski | p. 245 |
Five-Year Projections | p. 245 |
Creating a Mission Statement | p. 248 |
Proposal for a Documentary | p. 249 |
Testing Your Film Idea | p. 252 |
Grant Proposal Writers | p. 252 |
Donations from Small Businesses | p. 254 |
Raising Money from Corporations | p. 255 |
Budgets: Production Glue | |
By Norman C. Berns | p. 259 |
The Problem | p. 259 |
The Crux of It All | p. 260 |
You're in Charge of Your Film | p. 265 |
Stars. Props. Locations. Action. Talent. Schedules | p. 266 |
The Cost of Things | p. 268 |
Budgeting Programs Are Financial Management Tools | p. 269 |
Legal Considerations | |
Film Financing | p. 273 |
Conditional Pay or Play | p. 274 |
Funding Sources | p. 274 |
Chain of Title | p. 275 |
Legal Basics of Filmmaking by Paige Gold | p. 276 |
Business Entity Formation | p. 277 |
Insurance | p. 277 |
Contract Basics | p. 277 |
Optioning Life Rights | p. 278 |
Co-Production Deals | p. 279 |
Negotiating a Good Contract | p. 280 |
Miscellaneous Advice | p. 280 |
Stretching Production Dollars Through Fair Use | |
By Michael C. Donaldson | p. 283 |
Fair Use Can Save Production Dollars | p. 283 |
Fair Use Doctrine in the U.S. Copyright Act | p. 284 |
One Plaintiff, Three Cases, Same Result-The AIP Cases | p. 285 |
The Grateful Dead Can Still Break New Ground | p. 287 |
Safe Harbor | p. 288 |
Insurance to the Rescue | p. 290 |
Motion Picture Insurance | |
By Kent Hamilton | p. 293 |
Overview | p. 294 |
General Liability | p. 294 |
Workers' Compensation | p. 295 |
Errors and Omissions | p. 295 |
Production Package | p. 296 |
Lights, Camera, Action! | |
Studio and Lighting: An Interview with Britt Penrod, Vice President of Business Development, Raleigh Film and Television Studios | p. 301 |
Economic Incentives for Productions | p. 302 |
Negotiating with a Studio for Stage and Lights | p. 304 |
Saving Money on Stage and Lighting Rentals | p. 307 |
Camera Equipment: An Interview with Mala Kaufman | p. 309 |
Camera Trends | p. 309 |
Economical Cameras | p. 310 |
Savings on Rental Costs | p. 311 |
Student Discounts and Training | p. 312 |
Appendix | p. 314 |
Production Resources for Public Television | p. 314 |
Internet Search Tools | p. 316 |
Databases & Resources | p. 316 |
Print Resources | p. 317 |
Funders | p. 318 |
Production List | p. 333 |
About the Author | p. 339 |
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