Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Artificial Intelligence for Strategic Communication : Business and Management (R0) - Karen E. Sutherland

Artificial Intelligence for Strategic Communication

By: Karen E. Sutherland

eBook | 17 February 2025

At a Glance

eBook

RRP $159.00

$143.99

or 4 interest-free payments of $36.00 with

 or 

Instant Digital Delivery to your Kobo Reader App

In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers.

This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement.

Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe.

on

You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceSales & MarketingComputing & I.T.Computer ScienceArtificial IntelligenceManagement & Management TechniquesBusiness InnovationSociety & CultureSociology & AnthropologySociety & Social Sciences

More in Business Aspects of E-Commerce

C-Scape : Conquer the Forces Changing Business Today - Larry Kramer

eBOOK

C-Scape

Conquer the Forces Changing Business Today

eBook

RRP $28.99

$23.99

17%
OFF
Amazon.com : Get Big Fast - Robert Spector

eBOOK

Amazon.com

Get Big Fast

eBook

$22.99

The Thank You Economy - Gary Vaynerchuk

eBOOK

The Thank You Economy

eBook

$19.99

This product is categorised by