Artist Management

Agility in the Creative and Cultural Industries

By: Guy Morrow

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Hardcover | 17 April 2018

At a Glance

Hardcover
148 Pages

Dimensions(cm)
23.39 x 15.6 x 0.97

Hardcover

RRP $284.00

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Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics.

Artist Management: Agility in the Creative and Cultural Industries

makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist-artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns.

This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.

Industry Reviews

'Guy Morrow goes well beyond truisms such as "an artist is a start-up business" because he knows that such truisms don't sustain the various phases of any artistic career. Instead, his focus is on the value of agility amidst increasing complexity. Managers in every industry can learn from this.' - Catherine Moore, PhD, Adjunct Professor, University of Toronto, Canada

'Guy Morrow has had a fascinating career as an artist management 'pracademic' (i.e. both a practitioner and academic). This makes his work of particular relevance and interest to those of us seeking to bridge theory and practice.' - Paul Saintilan, CEO, Collarts and Macleay Colleges, Australia. Co-author of Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector

'Artist Management offers a timely understanding of the manifold ways in which contemporary creative producers need to deal with uncertainty and career development. Incorporating the experiences of practitioners and the insights of contemporary scholarly work, Guy Morrow has crafted a highly engaging book.' - Dr. Erik Hitters, Associate Professor of Media and Creative Industries, Managing Director of the Erasmus Research Centre for Media, Communication and Culture, Erasmus University Rotterdam, Netherlands.

'This book opens up key concerns for theory and practice: how do contemporary practices such as agile management, lean start up and crowd-funding relate to the big questions of what are the arts and how should they be managed.' - Doris Ruth Eikhof, CAMEo Research Institute, University of Leicester, UK

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