Augmenting Customer Retention Through Big Data Analytics

By: Ambuj Sharma (Editor), Reena Malik (Editor), Prashant Chaudhary (Editor)

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Hardcover | 6 December 2024

At a Glance

Hardcover
352 Pages

Dimensions(cm)
23.4 x 15.6 x 2.06

Hardcover

RRP $315.00

$222.90

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Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book, Augmenting Customer Retention Through Big Data Analytics, discusses a wide range of topics related to big data customer analytics and its application for customer retention.

The book covers important topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.

Key features:

Provides valuable insights on formulating customer retention strategies using big data analytics
Discusses the application of big data for reducing churn rate
Demonstrates strategies for using big data analytics to improve efficiency and customer service

With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.

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