
Auto Brand
Building Successful Car Brands for the Future
By: Anders Parment
Paperback | 28 January 2014 | Edition Number 1
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Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features:
- Case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo
About the Author
Dr. Anders Parment is a research fellow at Stockholm University as well as Senior Lecturer in Marketing, Branding and Marketing Communications. Anders is an established brand and business consultant in the automotive industry, with key customers including Audi, Citroën, Porsche, Saab, Seat, Volkswagen and Volvo.
Industry Reviews
"A fine history of the car industry's brands, how they evolved as they met challenges of globalization, and how they changed with growing regulations over safety and the environment. ... a reasoned study recommended for any collection strong in automobile history and culture." * Midwest Book Review, California Bookwatch, The Automotive Shelf *
"Dr. Anders Parment provides many interesting pieces of information about the car industry, the challenges it is facing and what car companies could do to work smarter, understand buyers better, and be better prepared for the future...Few people have such great insights into how the industry is working on a strategic as well as operational level. The book is easy to read and managers in car companies are recommended to read it. A must-read for anybody involved in shaping the future of the car industry." * Editorial Staff, International Journal of Automotive Technology and Management *
ISBN: 9780749469290
ISBN-10: 0749469293
Published: 28th January 2014
Format: Paperback
Language: English
Number of Pages: 264
Audience: General Adult
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23.4 x 15.5 x 1.5
Weight (kg): 0.39
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- Non-FictionIndustry & Industrial StudiesManufacturing IndustriesRoad Vehicle Manufacturing Industry
- Non-FictionBusiness & ManagementSales & MarketingMarket Research
- Non-FictionBusiness & ManagementBusiness Strategy
- Non-FictionTransportationRoad & Motor Vehicles in GeneralMotor Cars in General
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management
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