B

Co-op available. Advance reading copies distributed widely to booksellers (particularly indies), press including general newspapers and magazines as well as book-focused and trade publications both online and in print. A large mailing to our bloggers, particularly those with relevant interests and who previously reviewed our titles. POS for bookshops and influencers. Social media strategy including posts across Twitter, Instagram and Facebook. Giveaways, both through Gallic and other outlets, promotion through our regular newsletters and website. Pitch author for written features, radio appearances and festivals. Combine promotions with Swallowed Man mmbp marketing. Bookshop tour if possible.