B2B Digital Marketing Strategy

Name: B2B Digital Marketing Strategy
Brand: Kogan Page
Price: 52.25 AUD
Availability: InStock

How to Use New Frameworks and Models to Achieve Growth

By: Simon Hall

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Hardcover | 13 August 2020 | Edition Number 1

At a Glance

Hardcover
352 Pages

Dimensions(cm)
24.5 x 16.5 x 3

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Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM).

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

About the Author

Simon Hall, Berkshire, UK is a marketing innovator with around 25 years' experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba. In addition to running courses and workshops with companies on various B2B marketing and digital marketing areas, Simon Hall also lectures final year university students and degree apprentices in strategy, and marketing at Pearson Business School (University of Kent). He is a member of the Chartered Institute of Marketing, of the DMA B2B Council, and a Global Thought Leader in B2B Marketing for the ICG Group (a global consulting company). He is the founder of NextGen Marketing Solutions and author of Innovative B2B Marketing, also published by Kogan Page.

Industry Reviews

"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Highly recommend this read as an essential for all marketers." * Catherine Dutton, Vice-President Marketing, Atos *
"A really valuable addition to the B2B marketing armoury and highly recommended for those who intend to build their career in marketing." * Ceri Jones, Former Vice President, Global Demand Center & Operations at Basware Oyj *
"Provides the guide to help navigate the complexities of digital marketing in a clear, engaging and practical way." * Richard Robinson, Chairman of the B2B Marketing Council, DMA *
"A well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today." * Jayson Gehri, Executive Director, Marketing, IBM *
"Whether you are new to digital marketing strategy in general or looking to brush up on a specific topic, this is a very useful read. It's informative, easy to navigate, and gives you the tools to understand and implement a great digital strategy in your company." * Amalie Lyneborg, Head of Marketing, Sturrock & Robson *

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