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Be Data Literate
The Data Literacy Skills Everyone Needs To Succeed
By: Jordan Morrow
Hardcover | 30 March 2021 | Edition Number 1
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In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.
It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.
With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.
Industry Reviews
"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!" * Christina Stathopoulos, Data Specialist at Google & Adjunct Professor at IE Business School *
"Get ready for a guided tour on data literacy. Jordan Morrow has put together a 'must have' book on what it means to be data literate, and provides clear steps to take you on your very own data literacy journey." * Kate Strachnyi, Founder of Story by Data, DATAcated Academy, and DATAcated Conference *
"Data literacy is a popular term in the business world these days, but both the concept and its value are often vaguely articulated. In this engaging and effective book, Jordan Morrow is clear about what the individual needs to know, but he also draws on broad industry experience to map out a strategic path for organizations and teams. Whether you're an executive wishing your business was better informed, or an individual analyst trying to better explain and persuade with data, you'll find valuable examples and tactical models here." * Donald Farmer, Principal, Treehive Strategy *
"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers." * Jason Krantz, Founder and CEO of Strategy Titan *
"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book." * Kirk Borne, Ph.D., Principal Data Scientist, Data Science Fellow, and Executive Advisor at Booz Allen Hamilton *
ISBN: 9781789668032
ISBN-10: 1789668034
Published: 30th March 2021
Format: Hardcover
Language: English
Number of Pages: 240
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 24.0 x 16.5 x 2.0
Weight (kg): 0.59
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- Non-FictionReference, Information & Interdisciplinary SubjectsResearch & InformationData Analysis
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- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement Decision Making
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