Beautiful PR

Finding your brand's heartbeat for authenticity in communication

By: Sophie Attwood

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Paperback | 7 November 2023

At a Glance

Paperback
198 Pages

Dimensions(cm)
21.6 x 14.0 x 1.3

Paperback

RRP $35.99

$34.25

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PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Key Selling Points:

Beautiful PR brings an entirely new approach to public relations. In a world where PR and marketing have traditionally been seen to be built on deceit (think of the spin doctor), this book offers a new manifesto based on honesty and integrity
For brands looking to grow their business, this book takes them on a journey of self-discovery, outlining the fundamentals of finding their brand voice before helping them to execute this as a clear communications strategy.

Industry Reviews

Sophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalley

What an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - Amazon

A valuable resource for the beauty industry...However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals - NetGalley

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