Becoming Facebook

The 10 Challenges That Defined The Company That's Disrupting The World

By: Mike Hoefflinger

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Hardcover | 6 April 2017

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Its success was far from accidental.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:

How Facebook recovered from its - disastrous - IPO
How the growth team achieved the impossible
Why Facebook's News Feed ads were the company's most important business decision ever
How Google+ attacked and lost
Why - and how - Instagram and WhatsApp were added to the mix
What the company does to win the talent wars
What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
Which products and technical advancements are on the horizon and why

And much more.

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.

Industry Reviews

..".an excellent book on Facebook's growth, deeply knowledgeable, with a good take on future challenges..." --The Globe and Mail
"The lessons outlined here can help you become the next Facebook in your business domain. How many do you already practice today?" - Huffington Post
Advance Acclaim for Becoming Facebook ..".fascinating and informative-- really a must read." -- Geoffrey Moore, author of Crossing the Chasm "A captivating insider's view..." -- Ann Lewnes, CMO Adobe ..".reveals how Facebook has become so important." -- Marc Pritchard, Chief Brand Officer Procter & Gamble "Everyone from experienced leaders to ... entrepreneurs will gain insight." -- Robert Siegel, Stanford Graduate School of Business ..".Facebook changes the way we see the world. Knowing how may help you do the same." -- Gokul Rajaram, father of Google AdSense
"Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos." --800-CEO-Read

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