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Bluesky : Social Media's Quiet Dark Horse. - Gary Thatcher

Bluesky

Social Media's Quiet Dark Horse.

By: Gary Thatcher

eBook | 30 March 2025

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Bluesky: Social Media's Quiet Dark Horse" explores the surprising rise of the decentralized platform challenging Big Tech's dominance. Born from Twitter's vision but forged in rebellion, this book reveals how Bluesky's invite-only strategy, ad-free experience, and user-controlled algorithms are attracting disillusioned social media refugees. Through insider perspectives and tech analysis, it examines whether Bluesky's slow-growth approach can outmaneuver rivals like Threads and Mastodon—or if it's destined to remain a niche alternative. A must-read for anyone questioning social media's centralized future.

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