Bold : How to be Brave in Business and Win - Shaun Smith

Bold

How to be Brave in Business and Win

By: Shaun Smith, Andy Milligan

Paperback | 26 April 2011 | Edition Number 1

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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business.

Bold is about 14 businesses brave enough to challenge industry norms.   They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. They know no compromise and show no timidity. They are bold in thought and execution, and they measure their success in new ways. 

Shaun Smith and Andy Milligan include revealing interviews with key executives and let them tell each brand's story in ways that capture the unique culture of each company. The lively accounts are supported by a page design that in full color stresses and summarizes the key points.

Bold demonstrates that these brands share traits that make them unique, and it offers readers a checklist of things their own organizations can do to adopt these traits.



About the Authors

Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program.

Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.

About the Author

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page).

Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).
Industry Reviews
"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." * Richard Reed, Co-founder of Innocent Drinks *
"Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." * Angela Ahrendts, CEO Burberry *
"Fortune favours the brave. This book can show you the way." * Ronan Dunne, CEO, Telefonica O2 UK Ltd *

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