Custom Lettering of the 20s and 30s

Paperback | 1 February 2017

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Custom Lettering of the 20s and 30s is a celebration of the stunning and stylistically varied headline lettering that existed before the advent of phototypesetting or the computer. This unique publication collects over 4,500 examples of custom lettering from the heyday of Art Deco and the experimental modernity of the Futurists - from geometric sans, elegant brush scripts, and heavy industrial serifs to hand-drawn eccentricities and outre display type. A cornerstone of any type-lovers library.

About the Author

Rian Hughes is an award-winning graphic designer, illustrator, comic artist, author, and typographer. From his studio, Device, he has produced watches for Swatch, Hawaiian shirts, logo designs for Batman and Spiderman, and an iconoclastic revamp of comic hero Dan Dare. A retrospective monograph of his work, Art, Commercial, was published in 2002. Rian's recent books include Culture: Ideas Can be Dangerous and Lifestyle Illustration of the 60s, and his comic strips have been collected in Yesterday's Tomorrows.

Leslie Cabarga is the author of more than two dozen books on design, including Logo, Font & Lettering Bible.

Industry Reviews

“…the typographic detritus of the Western commercial world, neatly stuffed into one volume as a reliquary of kitsch.” – New York Times Book Review

“…the most thumbed-through book in my collection. A constant source of inspiration. I recommend it to anyone remotely interested in type.” – Art Director's Choice, Design Week

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